Lotus Boutique: Audio Branding (2007)

kostax Advertising, Audio Branding

Lotus Boutique, consistently voted as one of Charlotte, North Carolina’s top boutiques, contracted me to generate a funky and fun high-energy fashion show mix to help audio-brand their new retail space. The recording was also pressed to CD and given to customers for free with any store purchase during the opening months; a great memento for helping establish customer loyalty. The little things matter in the long run.