Lotus Boutique: Audio Branding (2007)

adminAdvertising, Audio Branding

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Lotus Boutique, consistently voted as one of Charlotte, North Carolina’s top boutiques, contracted me to generate a funky and fun high-energy fashion show mix to help audio-brand their new retail space. The recording was also pressed to CD and given to customers for free with any store purchase during the opening months; a great memento for helping establish customer loyalty. The little things matter in the long run.