How Much Should I Spend on Marketing?

kostax Web Design

With so many marketing options available, it can be overwhelming to decide where to focus and how much you should spend. After reading some best-selling classics (Good to Great by Jim Collins and Guerilla Marketing by Jay Conrad Levinson), we did some research and found some answers.

Experts say a good number for small businesses to aim for is at least 7% of revenues. For example, if $30,000 came in throughout the year before expenses & taxes, we should be spending a minimum of $2,000 on marketing. If your industry is fairly competitive, up to 15% of revenues should be invested on marketing.

That being said… What is the most cost-effective and fastest growing way to market your business? The answer is mobile-friendly web based marketing. A well designed mobile-friendly website can help build a strong visual representation of your business, trust, and should yield a positive return on your investment.