Having a website that looks and runs great can be extremely valuable to your business. It’s like having a salesperson working for you 24/7, so why not put it to good use?
Unfortunately, there is a common misconception that people will instantly flock to your website just because you have one. The truth is it takes work, time, and patience to increase the number of visitors to your website. While search engine optimization (SEO) definitely helps, there are also many other things you can do as a business owner to help “get the ball rolling”. Below is a list ways you can promote your website and increase website traffic. Some are free and others require some financial investment, but all are effective! If you need help or would like personal recommendations on what’s best for your business, don’t hesitate to contact us.
Your Email Signature
Adding your website link to your email signature is a great starting point! Everyone you communicate with can easily click the link to your website and explore. Along with a link to your website you should include your name and contact information.
Social Media Profiles
If you have social media profiles for your business on sites like Facebook or Instagram it is definitely smart to add information like your business address, phone number, and website link. On social sites people like to explore, so there is a good chance visitors to your profiles will click the link to your website to learn more about your business.
Business Directory Listings
Google My Business, Yelp, and Tripadvisor are just some of the many online business directory sites where you can promote your business online. List or claim your business profile and make sure to include a link to your website!
After launching your website it’s a great idea to update your buisness cards and include the link to your website.
Invoices & Receipts
Your customers might not be aware of other products or services you offer, so including a link to your website on your invoice & receipts can be a great opportunity for them to learn more about your business.
Company t-shirts, pens, coffee mugs and notepads are some promotional items that include space for your logo and a link to your website.
While they have been around for many years, QR codes gained popularity during the pandemic and have become an essential and contactless way to visit websites. QR codes are smart bar codes that can be scanned using your phone’s camera app. Clicking on the code directs them to a website, so why not create some for your business?